The FSC Story

Do you care about forests? Your choice makes a difference.

Forests provide the air we breathe, the water we drink and the food we eat.  Forests also provide us with the wood and paper products we use every day. 

 

If you care about our forests, follow Franke James (author, and artist) on her journey into the forest as she explores what each and every one of us can do to ensure that we have healthy forests and strong communities for generations to come. Make a choice. Show you care. Share this story.

 

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Credits:

Franke James merges science, art and storytelling to inspire people to take action and "do the hardest thing first" for the planet. Franke uses her skills as an artist, photographer and writer to create visual essays on environmental and social issues. She is the author of two award-winning books, Bothered By My Green Conscience and Dear Office-Politics, the game everyone plays.

Special thanks to the Forest Stewardship Council Canada for sponsoring this story.

And sincere appreciation to the following people and organizations for their contribution to the story:
Russell Diabo, Algonquin of Barriere Lake; Michelle White, Chapters Indigo; Drew Tremblay, Domtar; Richard Brooks, Greenpeace Canada; Peter Street, Nipissing Forest Resource Management; Roy Summers, Local Activist, North Bay Area; Eric Paradis, RONA; Nicolas Lecomte, FSC Auditor, SmartWood; Karen Whistler-Clark, TD Bank Financial Group; Chris McDonell, Elaine Marchand, Patrick Garneau, Tembec; Warren Spitz, Upper Canada Forest Products; Chief Harry St. Denis, Wolf Lake First Nations; Monte Hummel, WWF-Canada;

All trademarks are the property of their respective owners.

Who cares about the Forest? © 2011 Franke James. Photographs, illustrations and writing by Franke James, except as noted:

“The Boreal Forest is Our Tap” illustration by Franke James, features a photo © D. Langhorst, Ducks Unlimited, from “A Forest of Blue” Pew Environment Group

The World’s Biggest Carbon Bank illustration by Franke James, features a Boreal wetlands photo © Chad Delany, from “A Forest of Blue” Pew Environment Group

Caribou photo © Valerie Courtois, from “A Forest of Blue” Pew Environment Group

"Lungs of the Planet" illustration by Franke James uses a source image © istockphotos;

Owl and Snail illustrations use source photos © istockphotos;

Additional photos from FSC-Canada archive.

Featured books:
The Flopsy Bunnies by Beatrix Potter, published in 1909 by F. Warne & Co.
Bothered by My Green Conscience by Franke James, published by New Society Publishers

Research and Resources:

A Forest of Blue: Canada’s Boreal Forest, the World’s Waterkeeper Pew Environment Group

The Boreal Forest Adventure: Cooking Like Mother Nature by Nicolas Lecomte, Biol., PhD (Mother Nature’s Recipes available as a download.)

Turning Up the Heat: Global Warming and the Degradation of Canada’s Boreal Forest, by Christy Ferguson, Elizabeth A. Nelson and Geoff G. Sherman; Greenpeace Canada, March 2008

“The Forest Stewardship Council is the only certification system currently supported by Greenpeace. Products or pulp certified by the Forest Stewardship Council (FSC) have been given an environmental stamp of approval. The FSC certification system, which involves a third party audit of forest operations, is the only guarantee of sustainably managed forests.”

Produced by The James Gang FSC®-CAN-0031, for FSC Canada