Logo Use: Promotion
(Off-product labelling)

The FSC logo may be used for promotional and educational purposes by the media, organizations or others (upon request) if the logo is not being used to identify a product as being FSC-certified. So while the 'off-product' use of the logo is possible for articles and flyers or brochures, it may not be used to identify the paper these are printed on as FSC-certified. Retailers who stock products which already carry the FSC logo may use the logo for promotional purposes such as posters, flyers etc. Retailers do not usually require a chain of custody certificate for such uses.

• Certificate holders: You must contact your certifier for approval of off-product logo use.
• Non FSC certificate holders: You must contact FSC Canada to receive permission for using the FSC logo for promotional purposes.

E.g. FSC off-product label

Off-product label requirements

When used for these 'off-product' purposes, the logo should include the following elements:

• FSC 'check-tree' logo
• FSC copyright claim
• Off-product statement (see below)
• Identification code (FSC-CAN-XXXX): This code is granted to a company/individual by FSC Canada for the off-product use of the FSC logo.
• Graphical requirements:
• The FSC logo must be at least 10 mm in size
• There is no text or graphics within the exclusion zone
• The FSC logo is of an appropriate color and contrast

Examples of Off-product statements:

ENGLISH

The Trademark of the Forest Stewardship Council (FSC) indicates that the wood used to make the product comes from a forest which is well managed according to strict environmental, social and economic standards. The forest of origin has been independently inspected and evaluated according to the principles and criteria for forest management agreed and approved by the Forest Stewardship Council. FSC is an international, non-profit association whose membership comprises environmental and social groups and progressive forestry and wood retail companies working in partnership to improve forest management worldwide.

OR

The FSC Logo identifies forests which have been certified in accordance with the rules of the Forest Stewardship Council.

OR

The FSC Logo identifies products which contain wood from well managed forests certified in accordance with the rules of the Forest Stewardship Council.

FRANÇAIS

La Marque du Forest Stewardship Council (FSC) signifie que le bois, utilisé dans la fabrication du produit, provient d'une forêt correctement gérée satisfaisant à des normes rigoureuses au niveau environnemental, social et économique.La forêt d'origine a été inspectée et évaluée de façon indépendante sur la base des principes et critères de gestion forestière acceptés et approuvés par le Forest Stewardship Council.FSC est une association internationale à but non lucratif dont les adhérents sont composés de groupes environnementaux et sociaux, d'entreprises de gestion forestière et de distributeurs de produits en bois, travaillant en partenariat pour améliorer la gestion forestière à travers le monde.

OU

Le logo FSC permet d'identifier les forêts certifiées selon les règles du Forest Stewardship Council.

OU

Le logo FSC permet d'identifier  les produits contenant du bois issu d'une forêt correctement gérée et certifiée selon les règles du Forest Stewardship Council.